Ecommerce Web Development
for Hose & Reel Manufacturer & Distributor

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ManufacturerRetailerTools & Equipment

BluBird: Durable Hose Solutions for Industry Professionals & Everyday Consumers

BluBird Industries designs and manufactures lightweight, high-strength rubber air hoses, water hoses, and hose reels for both industrial and personal use. Their products are known for durability, flexibility, and user comfort, trusted by tradespeople, mechanics, landscapers, and homeowners alike.

Project Goals

  • Introduce a modern, intuitive website for BluBird's retail and distributor audiences
  • Improve product discoverability through streamlined navigation and filters
  • Support mobile usability for browsing, purchasing, and downloads on the go
  • Equip BluBird with flexible tools to manage product data, customers, orders, and more
Mobile-friendly ecommerce website design

Custom, Mobile-Optimized Ecommerce Website

BX3 delivered a tailored ecommerce platform to support BluBird's dual focus on consumer and distributor audiences. The site was developed with a scalable, CMS-driven framework that enables product filtering, secure checkout, and dynamic customer account access — all built for speed and adaptability.

Our customizable CMS allowed for efficient data migration and product management, while integrating with essential shipping and customer systems. The result is a sleek, responsive site that balances visual impact with operational power.

Solutions Delivered

Website Features & Functionality

From an intuitive customer experience to robust backend controls, this website enables BluBird to serve both end users and distributors effectively. Highlights include:
  • Visual refresh with focus on BluBird branding and marketing
  • Product catalog system with filtering, search, and organized categories
  • Integrated shopping cart and guest checkout
  • Customer login with access to order history
  • Distributor portal with Load-In Sheet downloads and user management
  • Load-In Sheet export tool for real-time data sharing
  • FedEx & UPS shipping integrations
  • Styled blogging platform for promotional content
  • Technical SEO and URI mapping to preserve rankings
  • MS-driven content editing and updates
  • GA4 analytics tracking
  • Secure hosting with SSL encryption
Responsive ecommerce website design

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check A friendly get-together to introduce ourselves and determine your needs and goals.
check A proposal detailing the work we will do with accurate fees. We honor our prices.
check A project kickoff meeting that will allow us to hit the ground running on schedule.
check Regular phone calls and emails to keep you up to speed throughout the project.
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