Custom Ecommerce Website Development

for a Nationwide Surveying Equipment Dealer

Dig in!Contact Us!
RetailDealerProductEcommerce

Benchmark Arizona: Trusted Source for Surveying & Measuring Equipment

Benchmark Arizona, based in Phoenix, Arizona, is a leading dealer of precision surveying equipment, offering top-tier brands in total stations, GNSS and GPS receivers, laser levels, data collectors, and accessories. They serve professionals in construction, engineering, and land surveying across the U.S.

Project Goals

  • Design and develop a mobile-optimized ecommerce website
  • Improve SEO performance and product visibility across industries
  • Facilitate seamless online purchases and quote requests for complex items
  • Streamline product data and brand management for easier updates
Mobile-friendly ecommerce website design

Custom Ecommerce Platform for Specialized Equipment

Benchmark Arizona engaged BX3 to transform their web presence with a professional, high-performance ecommerce website. We began by researching their diverse product catalog and customer needs, ensuring the site could serve both end users and purchasing agents alike.

The result is a mobile-responsive platform that supports streamlined shopping, content-rich product pages, and flexible cart functionality, whether the purchase is immediate or requires a manual quote. The backend is designed for efficiency, giving their team full control over product listings, brands, and categories.

Solutions Delivered

Website Features & Functionality

The site is built to handle both quick purchases and detailed inquiries, meeting the needs of industry professionals and enabling scalable internal operations.
  • Mobile-friendly, responsive design
  • Interactive product catalog with SKU, category, brand, and industry filters
  • Product discovery by keyword, category, industry, and brand
  • Standard and manual quote-based checkout flows
  • Customer login for account and order history
  • Payment gateway and shipping service integration
  • Backend tools for content and product data management
  • Custom page templates for SEO-rich product content
  • GA4 tracking and ecommerce behavior analytics
  • Secure SSL hosting and domain integration
Responsive ecommerce website design

Similar Projects


AADS Office Solutions

AADS Office Solutions

Office storage and supplies supplier
Ecommerce website
View Project

Dillon Precision

Dillon Precision

Reloading equipment manufacturer
Ecommerce website / POS integration
View Project

Galco Gunleather

Galco Gunleather

Leather holster manufacturer
Ecommerce website / ERP integration
View Project

GSI International

GSI International

Custom manufacturer
Ecommerce website
View Project


Ready to grow your online product sales?

Let’s build a custom ecommerce platform tailored to your business goals. Call us at 602-424-0914 or send us an email to get started.



What you can expect from us:

check A friendly get-together to introduce ourselves and determine your needs and goals.
check A proposal detailing the work we will do with accurate fees. We honor our prices.
check A project kickoff meeting that will allow us to hit the ground running on schedule.
check Regular phone calls and emails to keep you up to speed throughout the project.
callGet a Quote