What is Google looking for? 
 Google hints at a number of factors, including those previously mentioned, that determine your website's SEO rankings, but their complete formula remains a guarded secret.  
However, there are several actions you can immediately take to get your website on track toward better search engine optimization and conversion:  
 -  Improve content and keyword relevance 
-  Leverage linking to boost your stature 
-  Make your site mobile friendly 
-  Optimize images to boost page speed 
-  Add an SSL to build customer trust 
It's worth repeating that you should consistently invest time in your SEO efforts. We've seen great results for our clients who are hands-on with their SEO, from ordering regular audits, to following Google's best practices and our recommendations.