Information Architecture

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Information architecture

The art and science of increasing your conversion

If you're wondering why your website's not performing well in terms of being found and generating business, then information architecture can offer invaluable insights. The secret ingredient of user experience design, information architecture is a process for making the content, metadata and navigation of your website more relevant, accessible and understandable to your customers. An effective information architecture strategy can:

  • Strengthen your website's search engine optimization performance
  • Improve click-through rate on search results pages
  • Decrease your website's bounce rate and cart abandonment
  • Increase page views, time on site and conversion

Give us a call at 602-424-0914 to learn how information architecture can improve the performance of your website.

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A solution for every experience

The principles and strategies of information architecture can be utilized to improve many aspects of your business, from customer-facing websites and applications to your back office software and database systems.


Website design

Website design

From corporate sites to ecommerce stores to intranets, we can improve the performance of your company's website.

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Application design

Application design

Business automation software and consumer apps share a similar requirement: usability. Let us get your applications in order.

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Database design

Database design

Data retrieval and accessibility are critical to information systems. We're experts at optimizing databases of all degrees of complexity.

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Information architecture research

Research

The first step in our process is to thoroughly understand your business, market and target audience. If you already have a website, we want to examine it and learn more about your previous marketing and advertising experiences. This discovery allows us to eventually develop an effective strategy for optimizing the performance of your website. Here's what's included:

  • Discussions with stakeholders to identify needs and goals
  • Analysis of competitive market share opportunities
  • Customer discovery to assess their needs and buying behavior
  • Audit of your existing content and metadata
Information architecture strategy

Strategy

Next, we collaborate with you to create a plan of action for implementing our proposed changes to your existing website. Our goal is to provide practical procedures that you can implement with confidence as needed to manage and grow your website as your business evolves. This includes the following:

  • Content strategy for keeping your website fresh and up-to-date
  • Content creation and management training and best practices
  • Metadata and keyword optimization consulting
  • Recommendations for performance improvements
Information architecture design

Design

Our final step is the implementation of our strategy and recommendations in the form of flow diagrams, storyboards and wireframes. These visuals allow us to present to you a semi-functional prototype that simulates the layout and flow of the final product. This includes creation of the following deliverables:

  • Sitemap development and navigation design
  • Screen and process flow design and optimization
  • Content positioning and layout recommendations

Choose Scottsdale's trusted information architecture experts

Since 2003, we have worked with hundreds of businesses throughout Arizona and the U.S. to improve their websites and applications with individualized information architecture strategies. Let our experts give your website the helping hand it needs to grow your business.

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Let's talk about improving the performance of your website or app

If your website or application are suffering from usability issues or a decline in overall performance, give us a call at 602-424-0914 or send us a quick email. We're ready to help get your website or application back in order and working for your business.



What you can expect from us:

  • A friendly get-together to introduce ourselves and determine your needs and goals.
  • A proposal detailing the work we will do with accurate fees. We honor our prices.
  • A project kickoff meeting that will allow us to hit the ground running on schedule.
  • Regular phone calls and emails to keep you up to speed throughout the project.
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