The art and science of increasing your conversionIf you're wondering why your website's not performing well in terms of being found and generating business, then information architecture can offer invaluable insights. The secret ingredient of user experience design, information architecture is a process for making the content, metadata and navigation of your website more relevant, accessible and understandable to your customers. An effective information architecture strategy can:
|Strengthen your website's search engine optimization performance|
|Improve click-through rate on search results pages|
|Decrease your website's bounce rate and cart abandonment|
|Increase page views, time on site and conversion|
Give us a call at 602-424-0914 to learn how information architecture can improve the performance of your website.
Work with us!