What Is a Website Care Plan and Why Your Phoenix Business Needs One
June 16, 2025
If you're like most small business owners, you launched your website, checked it off your to-do list, and moved on to running your business. But websites aren't "set it and forget it" tools - they need ongoing care to stay secure, fast, functional, and continuously aligned with your business goals.
That's where a website care plan comes in.
A good care plan helps protect your investment, keeps your site running smoothly, and prevents costly problems down the road. It's not just about updates and backups - it's about making sure your online presence is always working for you.
In this post, we'll explain what a website care plan is, why it's especially important for small businesses in the Phoenix area, what should be included, and how we handle it here at BX3 Interactive.
What is a Website Care Plan?
A website care plan is a proactive maintenance and optimization service designed to keep your website secure, fast, up to date, and performing well in search engines.
It includes regular audits and updates based on best practices, your business goals, and changes in your industry. Think of it as a proactive approach to maintaining your website, instead of reacting to problems as they come up. If you're not keeping up with evolving trends and your content isn't speaking to your ideal customers, your site will suffer.
For WordPress websites, this also means staying on top of plugin updates, core software releases, and security patches.
Why Website Maintenance Matters for Phoenix Businesses
Your website should be your 24/7 storefront and business card. It should attract potential customers and convert them into leads. If your site isn't optimized, it can't do its job.
Without proactive maintenance, your site might suffer from:
- Broken contact forms - especially with recent Google SPF/DMARC changes
- Security vulnerabilities - particularly in WordPress or plugin-based platforms
- SEO and performance issues - leading to lost rankings and conversions
- Slower load times - from plugin bloat or outdated scripts
As a business owner, you shouldn't have to worry about this. Your time is better spent running your company. That's why BX3 Interactive offers Website Care Plans - not just for our clients, but also for clients of other agencies that don't have the resources or expertise to support ongoing optimization.
What's Included in a Small Business Website Care Plan?
- Daily backups - Protect your content from accidental loss
- WordPress plugin updates - Keep plugins secure and functional
- Core software updates - Stay current with the latest WordPress software
- Server-level security updates - Protect the foundation of your site
- Performance audits - Spot slowdowns before they cost you leads
- Monthly optimization reports - Track progress and prioritize fixes
How BX3 Interactive Handles Website Maintenance
At BX3 Interactive, we include many services that others charge extra for in our standard hosting plan (e.g., daily on-site and off-site backups of databases and files). Our Website Care Plans go further by offering additional technical and strategic support.
What sets us apart is that we don't follow a one-size-fits-all model. We offer multiple care plan tiers, each with a set number of VIP hours. VIP hours are priority-use hours that allow you to request anything from content edits to custom integrations - with faster turnaround times than standard project requests.
Our team works as an extension of your team, focused on your business goals. We also create a custom dashboard blending data from multiple sources to help make informed decisions each month.
How Much Does it Cost?
At the time of this blog post, our Website Care Plans start at $400/month, which includes up to 2 VIP hours and access to a personalized performance dashboard. We also offer 5-hour, 10-hour, and custom packages for businesses that want to be more aggressive with optimization and development.
Some clients use their VIP hours for custom development, while others prefer smaller changes and ongoing monitoring. Every business has different needs, which is why we offer flexible options that avoid the cookie-cutter approach.
Remember, this is a proactive investment in keeping your website performing at its best. It's far less expensive than recovering from a hack or rebuilding your lost search rankings.
Think of it like preventative maintenance or preventative medicine - spend a little now, save a lot later.
Need help keeping your website healthy? Contact BX3 Interactive for a custom Website Care Plan that fits your needs.
FAQs
Q: Do I need this even if no changes are made to my site?
A: Every website should be updated regularly. Google frequently updates its algorithm and best practices, so even if you're not changing your content, you still need to maintain security and performance.
Q: Can I do this myself?
A: Technically, yes. But your time is best spent running your business - not researching plugin updates, security protocols, and optimization techniques. What takes us one hour might take you ten.
Q: What if I'm on Squarespace/Wix?
A: Every platform needs attention. DIY builders like Squarespace, Wix, GoDaddy, and Shopify can be easy to launch but often become slow or bloated over time. We can help optimize those, too.
Q: What's the difference between hosting and a Website Care Plan?
A: Hosting delivers your website to the public. A Website Care Plan actively maintains, secures, and optimizes your site. Our plans also include custom development support - something most agencies can't offer because they rely on templates instead of developers.