Product Website Development
for a Tempe-Based Industrial Reel Manufacturer

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ManufacturingIndustrialBrandProduct

Coxreels: Industry Leader in Heavy-Duty Reel Solutions

Based in Tempe, Arizona, Coxreels has manufactured industrial-grade hose, cord, and cable reels for over 90 years. Known for rugged durability and innovation, their products are used worldwide in demanding environments from aviation to agriculture.

Project Goals

  • Redesign the site with mobile responsiveness and usability in mind
  • Create a sales-focused tool for distributors and internal teams
  • Guide customers through product discovery and specification
  • Build an evolving platform with robust backend tools and data systems
Mobile-friendly product website design

Mobile-Friendly Website With Advanced Product Discovery

BX3 collaborated with Coxreels to overhaul their legacy website, transforming it into a powerful, mobile-optimized tool for both customers and internal sales teams.

From the front-end UI to complex backend systems, we developed a scalable platform that features intuitive product discovery, a proprietary reel selector, and data-driven filtering capabilities.

The project continues to evolve, with ongoing enhancements to backend data tools, distributor access systems, and SEO-focused content delivery.

Solutions Delivered

Website Features & Functionality

From reel selection to distributor access, every touchpoint was designed to improve customer confidence and streamline internal workflows.
  • Custom “Reel Selector” product recommendation tool
  • Keyword and filtered product discovery (category, application, industry)
  • Interactive landing pages with spec-driven product listings
  • Secure distributor login with pricing and document access
  • Integrated quote request system for multiple product types
  • Custom catalog backend for managing SKUs, models, and specs
  • Mobile-optimized layout and navigation
  • SEO-structured content and blog architecture
  • Custom inquiry forms with spam protection
  • Ongoing support for new features and backend tools
  • GA4 analytics tracking
  • Secure hosting with SSL encryption
Responsive product website design

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Ready to streamline your product discovery experience?

Let's build a high-performance website tailored to your catalog and customer workflows. Call us at 602-424-0914 or send us an email to get started.



What you can expect from us:

check A friendly get-together to introduce ourselves and determine your needs and goals.
check A proposal detailing the work we will do with accurate fees. We honor our prices.
check A project kickoff meeting that will allow us to hit the ground running on schedule.
check Regular phone calls and emails to keep you up to speed throughout the project.
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