Custom Ecommerce Website Development
for an Astronomy Gear Retailer Based in Scottsdale, Arizona

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RetailProductDealerEcommerce

Deep Space Products: Precision Astronomy Gear & Observatory Equipment

Based in Scottsdale, Arizona, Deep Space Products (DSP) is a specialty retailer and manufacturer of professional-grade astronomy gear. Their extensive product line includes telescope mounts, observatory automation systems, custom enclosures, and high-end accessories for amateur and professional astrophotographers.

Project Goals

  • Develop a custom ecommerce website with complete control over product presentation and purchasing flow
  • Design a responsive, brand-aligned layout tailored to niche enthusiasts
  • Integrate Affirm to support flexible payment options
  • Ensure SEO-friendly structure and streamlined UX to support product discoverability and conversion
Mobile-friendly ecommerce website design

Custom Ecommerce Website Development

BX3 delivered a fully custom ecommerce platform for DSP, designed from the ground up for flexibility, brand alignment, and user control.

We implemented a conditional product flow that adjusts available options based on user selections, built-in a streamlined checkout experience, and integrated Affirm to enable financing at checkout. The content and data structure allows the client to manage product listings, content pages, and customer/order data with ease, ensuring long-term adaptability for their growing catalog.

Solutions Delivered

Website Features & Functionality

From category navigation to custom product flows, the new site supports the needs of niche hobbyists and astronomy professionals alike:
  • Custom ecommerce platform with conditional product option logic
  • Product filtering, sorting, and search
  • Cart and guest checkout
  • Payment gateway setup with Affirm integration
  • Custom-designed responsive interface tailored to the brand
  • CMS tools for product, category, page, and order management
  • On-page SEO structure and editable metadata
  • SSL security and mobile optimization
Responsive ecommerce website design

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Ready to build a custom ecommerce experience for your niche audience?

Whether you're selling high-end astronomy gear or specialized technical products, BX3 can help you design a powerful online storefront tailored to your brand and buyers. Call us at 602-424-0914 or email us to start the discussion.



What you can expect from us:

check A friendly get-together to introduce ourselves and determine your needs and goals.
check A proposal detailing the work we will do with accurate fees. We honor our prices.
check A project kickoff meeting that will allow us to hit the ground running on schedule.
check Regular phone calls and emails to keep you up to speed throughout the project.
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